Aaron Goodman is the man. I’m blown away by his stuff. He knows his gear, his lighting, and (even more importantly) his Photoshop; and he’s not afraid to use all of these skills in unison. His concepts are mind blowingly creative – enough to knock your socks off. Some of them are so simple, yet effective, that you think to yourself, “gee why didn’t I think of that?”.  The SAT’s with the pencil girl is one of my favorites. I want to try and think of more of these types of conceptual images, to add to my stock photography portfolio; as long as I can afford to spend the amount of time on them that they will obviously need. In the past I’ve spent hours and hours on images that have a very low return, so obviously when it comes to selling images like these through microstock outlets, you have to use your own good judgement and planning.

Read more in this excellent article by AfterCapture magazine here.  All images Copyright © Aaron Goodman.

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1. Daily Design Inspiration – David Carson
2. Sometimes Conceptual Stock Images Come Accidentally…
3. Learn the Trade – Getting Started Selling Microstock Photography

I hear this a lot from those looking into microstock to earn a full time living.  Questions like this come up frequently on microstock forums.  How many images will I need?  What can I make hourly?  Is building up a sizable microstock portfolio even worth the effort?

Now this article is not an article just to try and discourage people from giving it a shot, or attempting to discourage breeding my own new competition.  There are bazillion other blogs online where you can learn “How to make a living selling stock photography” and obviously there are already hundreds of thousands of contributors worldwide.  No one stock photographer or illustrator is alike, considering that everyone has their own style, their own work ethic, their own methods – to each his own.  Who am I to give my opinion?  I’m nobody special, just your average creatively minded computer geek.  I have been making a full time living for 2 solid years now.   My 2 years full time was built upon 2.5 prior years selling stock part time (approx 5-10 hrs a week) while working full time at a graphic design dayjob; the field I actually have my BA in.  So I’ve been in this stock business a solid 4.5 years… that’s not a very long time, but then again this biz is still very young.  4.5 years isn’t much less time than some of the top selling microstockers, either (ie: Yuri Arcurs and Andres Rodriguez to name a few of the top dogs).  In this short period of time, I’ve first handedly learned and experienced more in this business than I can even put into words in a Tuesday morning blog post.  With just a little over 5000 stock images, I still just consider myself a small fish in a big pond.

Here is my take on getting started in the business – straight up, no chaser.

If you’re just starting out right now… in 2010, I honestly think you’re going to need a prayer to initiate your momentum and to start earning enough images to make a living. I started back in late 05, early 06 – I was paying my mortgage by mid 07 and then went all out full time with the loss of my full time dayjob in mid 2008. If I waited until now, and transitioned from part time in stock to full time, I don’t think that I would make it. Things were much different back then, too.  It was much less difficult to get images approved (if you can’t get past that hurdle, you aren’t going to be able to sell them obviously) and it was much easier to get lots of downloads on simple subjects. It seems like every few years in stock it’s more of an uphill battle. In 06 you could submit a pile of crap, and still sell it like hotcakes. Technically imperfect photos, even. Now you’d better have your skills sharp and be able to hang with the rest of your competition just to get sales.

If you consider yourself an amateur and just want to make $100 a month just uploading a couple of new images each week, sure that’s definitely possible. If you’re looking to make $1000+ a month on a newer portfolio, you’re going to need to have a long road ahead of you, unless your work fills some sort of crazy un-touched niche with high commercial demand. Can you live off $1000 a month? Maybe if you live in India or Asia.  I wish I could.  In the US that won’t even pay the average mortgage or rent for the month.

Saying you want to sell stock is one thing – doing it and actually continually maintaining momentum in it is another. Putting up with the submission process, keywording, uploading (all the tedious parts) is another thing that stops 99% of people in their tracks. They realize all of the work in it, and are either too lazy or just get discouraged from lack of sales.  When it comes to stock – you either “get it”, or you just don’t. Some grasp at straws taking pics of churches, shooting fruit over white or zoo animals all day, while others create useful, commercial imagery. This is going to be the largest hurdle for most contributors, used to producing nice prints for their living room walls.

So here is what you need to make it:

- Self motivation (Are you a motivated self-starter? Can you stay on task without getting distracted while working alone from home? If not you might as well not even bother with microstock)
– Creativity… enough to choke a cow
– Business sense!  At least as much if not more than creativity
– Quality gear to accomplish whatever it is you’re shooting the most, I’d say an initial investment of $2000-4000 at minimum to cover most of your bases – computers/cameras/lenses/studio gear (don’t even waste your time with consumer point and shoots, unless you like getting over 50% of your images rejected for technical quality)
– Technical skills both in camera and off (Photoshop knowledge can make or break you in this business. If you’re lacking, you’d better hit the books or don’t bother uploading at all)
– Tons of regular uploads.  Take whatever you think is a lot to produce each week, and add 50 to that number.
– Good keywording skills (something that takes a lot of time to develop, for most)
– Ability to set and reach hourly / daily / monthly / yearly goals
– Lots of quality and variety
– Quantity quantity quantity in addition to high quality (a portfolio of 3000 images is the “new” 1000 – but 3000 crap images has the sales potential as a portfolio of 300 excellent ones)
– Patience, persistence, and a backup income before you get the stock ball rolling

Us full time microstockers are in the minority – I’d estimate there are probably under 500 in the world. Who knows?  I wish I knew the actual figures, but that would be a tricky statistic to pin down.  I’m not talking RM/ traditional stock sellers, but those that are strictly making their income with microstock, exclusively, whether they are working for one agency and an exclusive artist or they are using multiple agencies to sell their work.  We are a rare breed, and a lot of us are probably crazy for even attempting this feat   One thing you can’t expect from this business is to get rich off of it.  Gone are the days of making money from the snapshots laying around on your hard drive (heck, I myself even claimed that back in 2006 – because that was truly the case back then – but not anymore).   If you’re the type of individual that wants to earn a higher than average income, then you’re definitely barking up the wrong tree here.  It’s taken the seasoned pros years just to develop a portfolio strong enough, large enough, and good enough to consistently earn them a steady monthly income.  Don’t expect for this to be a quickly profitable start-up business without any sacrifice or years of “paying your dues”.

If you’re going to attempt this, you need to treat it like a start-up business.  40-60 hrs a week, working diligently and taking a stab at it.  After a few months you should then evaluate your time & cost vs earnings ration.  Time is money, so if you are seeing a decent return for all of your hard work right off the bat, then there is your answer whether or not you might be able to make it as a full time microstock contributor.  Otherwise, you might conclude that stock is a rainy day side hobby to dabble in whenever you’re bored or needing some extra cash for new gear or to take your wife out to dinner.  If you haven’t noticed, I don’t blog super regularly.  My blogging is highly intermittent.  I’m sorry, that’s just pretty much due to the fact that I’m too busy working, as a one-man operation.  I limit myself to a 40 hour work week, because money isn’t everything to me.  I work to live; I don’t live to work.  When you work for yourself you have to limit yourself; unless of course you want to be a burnt out workaholic that doesn’t have a happy family, spiritual, or any type of other life. I digress.

Do you already consider yourself a pro photographer, because you’re making a living in the wedding or portrait business?  Sorry to burst your bubble, but micro is an entirely different animal.  Please try not to go into it thinking you’re going to be all set and that it’s going to be a piece of cake for you, just because you’ve been a seasoned pro photog for years and years.  I’ve heard many stories of this happening.  You’re still going to have just as much learning curve as the amateurs will, just as any of us did back when we started.  The harsh reality of the nazi-ish microstock quality standards are enough to turn even the best of photographers away from this business.

Timing is everything, so I can understand why there are so many blog posts online explaining how the ship as sailed to be able to have a full time microstock living.  I respectfully disagree with that for those microstock contributors who already have their foot in the door with a large collection of images, established and already selling.  Given the continual move of buyers away from RM and more to budget RF images, as well as the continual movement towards digital media of all types in our daily lives.  If you are currently sell microstock part or full time, and are making a decent living, consider yourself a rare breed.  I wish everyone success in whatever creative field you’re involved in, and hope that my honest evaluation of the business in this article has helped those considering microstock as a career choice.  I’m tired of all of the nay-sayers and doom and gloom discussed about this business.  Remember too that there are a thousand ways to make a living in any creative field; it just depends what you want to set your mind to, and focus on in your own business.  If the microstock market tanks and us full time contributors can’t continue getting by, being forced to explore other avenues of income, then it is what it is.  Only time will tell.  In the meantime, happy selling!

Related posts:

1. Learn the Trade – Getting Started Selling Microstock Photography
2. Microstock – Evil and Devaluing to Photographers?
3. Pricing Your Photography – High or Low?

Ever take a nice outdoor photo or landscape and wonder, “Gee what happened to that nice blue sky there was on that day?”  Well, a lot of time depending on the direction of the light and your exposure, the sky will become blown out.  You might lose a lot of cloud detail, and a lot of the deep blue color you remembered from that day.  Check out this quick and easy Photoshop technique using simple selections and an addition sky images, for “digital Photoshoptic surgery”.

Blown out skies ruin a lot of good photos – don’t worry, they’re very easy to fix in Photoshop in under 5 minutes.

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The dodge tool set to “highlights” is mind blowingly helpful when it comes to shooting white seamless, or objects over white.  It’s always better to get it right in the camera or in the studio, but sometimes that doesn’t always happen. Here is an older Photoshop tutorial I thought I’d resurrect from the dead today.  It shows you how you can quickly and easily clean up your photos shot over white or light gray by using the dodge tool in Adobe Photoshop. This allows you to avoid having to tweak levels, make an actual selection or use masking.

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Getty just put the axe on Stockxpert.com

We’ve heard that Stockxpert was a slowly sinking ship, but this week it has finally sunk.  It all began when stock image giant Getty recently bought out Jupiter, who had recently acquired Stockxpert from Haap Media, a Hungarian based company that owned both StockXchange as well as StockXpert.  It’s like a big square dance in this business… swing your parter round and round, with all of the buyouts.  It was announced a few days back that StockXpert will be no more.  What does this mean for stock contributors?  Well it means some of our images (not all) are now going to be listed on the new subscription based site Thinkstock.com and whatever revenues we were making at StockXpert are basically history.  Can we say pay cut?

I really don’t understand this move, killing a well established brand such as Stockxpert.  What does this mean for stock photo contributors? All we can hope is that the existing Stockxpert buyers move to the other agencies, and that the sales balance out.  Stockxpert was about 8% (a pretty big chunk of change) of my total microstock income, and that’s now gone.  Never a dull moment in the stock photography world! What irks me is that Stockxpert had around 4300 of my images, where istock has just under 600.  This is due to their higher rejection rates, and the fact that I can only submit 20 new images each week as a non-exclusive contributor.  The pressure to go exclusive is ever-increasing.  This is the exact reason why you shouldn’t put all of your eggs in any one basket in this biz.

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1. Microstock – Evil and Devaluing to Photographers?

I was thinking today about how incredible it would be to own a DSLR that was even 1/2 as good as our own human eyes are. Certainly cameras are just imitations of God’s wonderful creation and design, but have you ever really noticed how quick you can focus on any object? Talk about mind blowing; it’s practically instant. You don’t notice a delay, like you will on even the fastest digital cameras. They are getting better and better in time, but we can really appreciate how good we have it. Nature definitely did have it first.

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1. Learn the Trade – Getting Started Selling Microstock Photography
2. Take The Color Hue Test
3. Pricing Your Photography – High or Low?

Norman Rockwell was such a great illustrator, that he was practically a photographer.  His photo realistic images and sense of humor in his work have blown me away ever since I was a kid.  My mom used to hang prints of these on the kitchen wall, that she cut out of a Norman Rockwell calendar she got as a handout from the local bank.  We’ve always had beagles, growing up, so these are some of my favorites.  This stuff is just timeless.

The triple self portrait – pure genius.  For more info on Norman Rockwell, check out your local library or visit the Norman Rockwell Museum in Stockbridge, Massachusetts.

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Here the Miz shows us how to conduct “Photoshoptic Surgery” on an image of a tractor with some dull/flat colors. Here we learn how to use curves and the photo filter option to really bring out the colors and saturation in Photoshop.

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Are you as sick of these cold winter months as I am? Brr…

Just me goofing around, but maybe I’m good enough to be used on an HVAC direct mail piece or web banner ad or something?  Ha!

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That’s a question a lot of stock photographers and illustrators ask themselves.  People ask me how my images get used, and I usually just say, “in advertising and marketing materials”, just to keep myself from babbling and boring them with a long story (like I’m known to do with my flapping jabber jaw).  It’s even tough to explain to a normal person what a graphic designer does, and somehow people still end up thinking its CAD or something totally unrelated like that.

Anyways, back when I was a traditional graphic designer, I would horde as many stock images as I could whenever I had a stock photo subscription somewhere such as Photos.com or Shutterstock. That way, anything I had a feeling I might be able to use in the future I would be able to save on my hard drive and then use at a later date. This is something that happens a lot; so basically if you sell stock images, a lot of them are probably laying dormant somewhere on an image buyer’s hard drive. When you have a design position you begin to get a feel for which image themes and what type of imagery you go through the most, and obviously you can’t keep on using the same pics over and over again (unless you want to be a boring designer). I worked at a company that went through tons of sports, fitness, and medical related images in the custom magazines we produced for our clients.  I honestly think at least half of my image sales aren’t ever even used – but who knows?

How can you find some of the images you sell in use? Go to amazon and search for your name or username/that you go by on the micros. Also try google book search in addition to plain old google. Lots of books online even have previews, and sure enough you will find your name credited in at least a couple if some of your images were used. Here are some recent finds my wife and I discovered.

Our beagle is pretty famous (he earns his Pedigree dog food, that’s for sure).  Try searching for your own images if you haven’t already, and start a collection of tear sheets. You will only find a small random percentage of images actually in use, because obviously not everyone will credit your name in searchable text in each instance of use.  If you don’t sell stock, but you do buy it – make a microstocker’s day by emailing them a link, or dropping them an email about how you were able to use their image!  It only takes a minute, and you will no doubt put a huge smile on their face

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Here’s my first impression on flick panning, a new feature added to CS4.  When you click, drag, and release, the image glides and slides all over the place.  ME NO LIKEY OKAY!?

I found the answer already, after I recorded the screencast, of course. It’s so easy – just go to: Edit->Preferences->General and then uncheck “Enable Flick Panning”

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A great video tutorial by Deke McClelland on how to use the reset and purge functions in Photoshop CS4 to increase the performance.  Clean out Photoshop’s plumbing when things get clogged up: Reset and purge.

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This little Indian kid named Varun on youtube is a pretty smart guy.  I like this kid’s way of reasoning when it comes to mac vs pc.  I love macs, but I’m not going to lie… I think they’re definitely way overpriced for what you get.  I’m not taking sides, as I’ve worked with both for years.  I actually just ordered a brand new desktop pc with an i7.  It has more memory in the video card alone than my current (7 year old) computer has snapped into it’s motherboard DIMMs.  Savings? $1000-1500 over the new incredible iMac 27″.  That’s a lot of cheddar that can get redirected into new photo gear for me.  Anyway, I’ll be sure to post a full review of my new setup once it arrives.

Amazingly, a lot of graphic design jobs you might find won’t always have you on a mac.  Make sure you know how to use both – otherwise you’re going to have to educate yourself pretty quick once you land that first design gig straight out of college.  That means knowing what the heck you’re doing in Windows XP and the all new Windows 7, as well as knowing OSX.  Thankfully the Adobe programs are pretty much identical whether you’re on a mac or a pc, with the exception of the alt/option key on your keyboard (it’s not rocket science).

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Wow, John Stossel actually covered the topic of graphic design very briefly on the abc tv show 20/20.  I must have missed this one – maybe you did too? He talks about the uber-hated comic sans font and even Paul Rand.

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Sometimes this is what being a graphic designer really feels like…proofing changes with clients can be funny, but not when you’re the designer jumping through all the ridiculous hoops   This is a funny parody on how ridiculous it can sometimes get when dealing with moron clients and making a million and one revisions.  Charging an hourly rate for revisions past a certain point will definitely help to avoid this type of dragged out ridiculousness.  Sometimes clients make changes just to feel important, or just because “they can”; even after being super specific about what they wanted in the first place

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When you’re making a quick selection in Photoshop, a lot of times you will realize that because you were feeling so lazy the selection really came out like crap.  The edges are jagged and fringed, and basically look like crap compared to if you had actually used the pen tool and done it the right way in the first place   Either way, sometimes you just feel like being lazy.  This method show how to defringe a fringy edged image.  The Miz’s photoshop video tutorials are always a great resource to all photographers, graphic designers, and Photoshop users alike.

Adobe Photoshop video tutorial by Robert Mizerek

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Here Bob shows us how to use the screen layer blending mode in Photoshop to improve detail and levels.  He also demonstrates how to create a simple gradient layer to improve the sky with the soft light layer blending mode.  The Miz’s photoshop video tutorials are always a great resource to all photographers, graphic designers, and Photoshop users alike.  This is a nice brief tutorial – I’m going to try and remember these simple pointers the next time I’m editing a landscape photo with a blue sky.

Adobe Photoshop video tutorial by Robert Mizerek

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Here Bob show how to create a unique layout with simple square shapes in Photoshop.  Clipping group is something I had never even heard of until I watched this tutorial.  I really like how non-destructive the editing is with these methods.  Everything Bob does, he does it in ways where he can easily modify it without having to go backwards in the history tab. Overall this is a really cool effect that you can easily tweak the template to your own style or personal preference.

Adobe Photoshop video tutorial by Robert Mizerek

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Did you ever wonder how to make realistic water reflections?  Sure, there are filters that will do this for you.  Flaming Pear makes the flood filter which is another way to achieve this.  Filter Forge is another.  Here Bob illustrates how to create this look from scratch in Photoshop with an ultra realistic water ripples effect.  Best of all, it costs you nothing but your time (only about 5-10 minutes).  The Miz’s photoshop video tutorials are always a great resource to all photographers, graphic designers, and Photoshop users alike.

Adobe Photoshop video tutorial by Robert Mizerek

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Here’s a fun little game that any graphic designer or photographer will get a kick out of.  Definitely something to try when you need a break.  I did it as fast as possible, and my score was a 4. Not perfect, but close enough I guess.  The closer to zero you can get, the better.

Feel free to post your score in the comments below

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